In today’s digital age, having a website is essential for any business. But with so many different website builders on the market, it can be tough to know which one is right for you.
Here are a few factors to consider when choosing a website builder:
- Your budget: Website builders range in price from free to hundreds of dollars per month.
- Your level of technical expertise: Some website builders are designed for beginners, while others require more technical knowledge.
- The features you need: Do you need a website with e-commerce capabilities, a blog, or a contact form?
- The level of customization you want: Some website builders offer a lot of flexibility, while others limit your options.
7 Tips for Choosing Your Business Website Builder
Now you just have to figure out the best website builder if you’ve determined that a website builder is right for you. Making the right decision for your business requires taking a few important steps.
1. Your Budget.
First, let’s prioritize determining what you can afford. Begin by considering the additional expenses associated with building your professional website. Every website budget must include the costs of domain registration and hosting. Additionally, you will probably need to invest in images and copy for your website.
Most website builders charge somewhere between $5 to $40 a month for plans that provide the kind of features businesses are likely to need, although many website builders offer a free plan.
2. Consider Your Needs and Priorities.
Before you can decide on the best website builder platform, you need to have some idea of what you want your website to be and do. This will clarify your priorities so that you can know what to look for in your search.
A few good questions to consider include:
What level of experience do you have in design?
Most website builders make it easy for people with limited design or website coding experience to create their own websites, but some builders are easier to figure out than others. If you are starting from scratch and learning as you go, you should look for a builder that provides website theme templates and drag-and-drop design options.
How particular are you about getting things just right?
The best website builder for you will include a lot of templates to choose from or offer more flexible editing options that allow you to make extensive changes to the design if you want a lot of options and flexibility in designing your website.
Do you need an online store?
When you choose your website builder, consider if it offers the right templates and features to enable an online store. The eCommerce website needs to include a shopping cart and check out functionality, and it should have a design that emphasizes getting people to take that next step of making a purchase.
What types of media will you include?
Will the eCommerce website include video? Will it have a photo gallery? Will there be a blog? Will the website have a map that shows where the store is located? Make sure the website builder supports the types of content formats you plan to include.
No matter what, you need to learn how to make your website mobile-friendly. Ensure that any website builder you choose provides responsive website templates or other options that allow you to easily create a website that works well on mobile.
3. Consider the Number of Themes.
When you use a website builder, your design process starts with the themes the builder provides. You select one of the available themes and it becomes the template you customize to turn it into your unique website.
Ensure that the website builder you choose offers enough themes so that you can find one that serves as a good starting point for your website and that you are not limited by customization options.
Using a theme that is a good fit for what you have in mind will make everything else much easier.\
4. How Easy It Is to Use.
Using a website builder will make building a website without coding and programming much easier, but it doesn’t guarantee that all builders will be equally easy to figure out. Drag-and-drop functionality simplifies the process. It is also important to find a website builder with an intuitive editor that facilitates easy completion of each change.
I will research the reputation of a website builder for ease of use and determine if it is suitable for someone who has never built a website before.
User reviews for this will be your best source for the kinds of problems you’re likely to experience, if any, as people who come to a website builder with a similar level of knowledge to yours.
5. SEO Features.
Once you finish building your website, you should implement SEO best practices to ensure that people can actually find it. To achieve this, a good website builder should include SEO features that simplify the process of on-site optimization.
Specifically, you need an easy way to update all the SEO meta elements on each page (such as the meta description and image alt tags) and to provide your sitemap to the search engines. The right website builder will give you a head start in getting it done and will make on-site optimization an important part of your SEO strategy.
6. Check the Resources and Support.
Before you make a choice, ensure that the website builder you are considering offers resources that will assist you in learning all the ins and outs of how it works. Even an intuitive website builder will necessitate a learning period, and the more features a website builder provides, the more you will need to learn.
Ideally, the website builder should provide both tutorials on how to use all the different features and make the main changes you’ll need in designing your website. You should check if the website builder offers resources in the format that works best for you, whether it’s video or text-based.
You will necessarily need a website builder platform that you can actually figure out how to use.
7. Research the Company’s Customer Service.
Using a website builder and ensuring everything functions properly becomes much easier when opting for a company renowned for its excellent customer service. If you encounter any issues, you should be able to promptly contact support staff and receive the necessary assistance.
Consider looking at the reviews of the website builders you are considering to see what other business owners say about the customer service they provide and how often they need to make use of it. You will have a much better overall experience with a website builder if you can get the help you need at the time you need it.
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